Marketing

Posted on in LOCAL/Marijuana/Marketing

How Cannabis Brands Can Harness the Power of Digital Marketing

Sponsored by Veritad Cannabis Friendly Programmic Advertising More states are moving towards legalization, opening new markets for cannabis brands. However, because of the rigid regulations and restrictions that exist around advertising, many cannabis and CBD companies are throwing all of their ad dollars at billboards and local print, overlooking more powerful channels for exposure and… Keep Reading

Posted on in Marijuana/Marketing

Arizona Ice Tea Entering Marijuana Marketing

In news that’s being greeted as inevitable, Arizona Iced Tea has announced it’s getting into the edibles business. It’s doing so through a licensing deal, the Wall Street Journal reports, with Denver’s Dixie Brands, Inc., producers and sellers of weed vapes, candies, drinks, tinctures, and topical creams. It’s a match made in heaven: Who among us has not smoked… Keep Reading

Posted on in Legal/Marketing

Advertising weed is tough when the Feds consider you a drug dealer

America’s cannabis companies are racing to build national brands and market their wares to mainstream consumers. There’s just one problem: It’s hard to advertise your product when the federal government considers you a drug dealer. Facebook, which like Google prohibits marijuana ads, has kicked some weed sellers off Instagram. Earlier this month CBS declined to… Keep Reading

Posted on in CBD/Marketing

Basic Tips on How to Market CBD Online

The U.S. legalized the production of industrial hemp (the source of marketable CBD Oil) with the release of The Agricultural Act of 2014 (also referred to as the Farm Bill). This opened the gates for entrepreneurs to capitalize on what is projected to be a $2.1 Billion-dollar industry in 2020, $450 Million of which will be hemp-based… Keep Reading

Posted on in California/Legal/Marketing

What Does California Not Allow in Marketing Cannabis?

Here’s What California Laws Do Not Allow You cannot use an ad or marketing piece unless the licensee responsible for it is legibly identified on it. At a minimum, the license number should be included. This includes print, outdoor, and digital ads and marketing. Ads placed on television (broadcast or cable), print, digital, or radio… Keep Reading

Posted on in Marketing

US corporations embrace 420 for marketing

Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry… Keep Reading

Go to Top